{"id":12025,"date":"2024-06-17T17:30:10","date_gmt":"2024-06-17T16:30:10","guid":{"rendered":"https:\/\/www.snapsurveys.com\/support-snapxmp\/?post_type=epkb_post_type_1&#038;p=12025"},"modified":"2024-06-18T09:46:11","modified_gmt":"2024-06-18T08:46:11","slug":"using-logos-for-retina-and-high-density-devices","status":"publish","type":"epkb_post_type_1","link":"https:\/\/www.snapsurveys.com\/support-snapxmp\/snapxmp\/using-logos-for-retina-and-high-density-devices\/","title":{"rendered":"Using logos for Retina and high density devices"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What is a high density screen?<\/h2>\n\n\n\n<p>Over the past few years, computer, smartphone and now TV screens have more than doubled in pixel resolution. This means the individual pixels that make up the screen have become so tiny they are virtually imperceptible to the human eye at a typical viewing distance. Apple first named these high resolution screens <strong>Retina<\/strong>&nbsp;displays, though the generic industry-wide names are&nbsp;<strong>HDPI<\/strong> (high dots per inch),&nbsp;<strong>high density<\/strong>, and more recently&nbsp;<strong>4K <\/strong>or <strong>UHD&nbsp;<\/strong>though these are usually just TVs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2500\" height=\"1793\" src=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/diagram-showing-higher-pixel-density-on-modern-dev.png\" alt=\"Diagram showing higher pixel density on modern devices compared to traditional standard definition desktop displays.\" class=\"wp-image-12026\" srcset=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/diagram-showing-higher-pixel-density-on-modern-dev.png 2500w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/diagram-showing-higher-pixel-density-on-modern-dev-300x215.png 300w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/diagram-showing-higher-pixel-density-on-modern-dev-1024x734.png 1024w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/diagram-showing-higher-pixel-density-on-modern-dev-768x551.png 768w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/diagram-showing-higher-pixel-density-on-modern-dev-1536x1102.png 1536w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/diagram-showing-higher-pixel-density-on-modern-dev-2048x1469.png 2048w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n\n\n\n<p>In this guide we\u2019re focusing on smartphones as these are the most common high density devices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Logos&nbsp;on high density screens<\/h2>\n\n\n\n<p>Due to high density&nbsp;screens having such tiny pixels, logos&nbsp;created for traditional low density&nbsp;screens would be displayed much too small on modern devices. To correct this, high density&nbsp;devices typically double the size of these images to make them look the same physical size as seen on low density screens. Unfortunately, the result of this re-sizing&nbsp;is images that appear blocky or blurry on high density&nbsp;screens.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2500\" height=\"1979\" src=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/diagram-showing-the-effects-of-standard-definition.png\" alt=\"Diagram showing the effects of standard definition and high definition logos on HDPI displays.\" class=\"wp-image-12027\" srcset=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/diagram-showing-the-effects-of-standard-definition.png 2500w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/diagram-showing-the-effects-of-standard-definition-300x237.png 300w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/diagram-showing-the-effects-of-standard-definition-1024x811.png 1024w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/diagram-showing-the-effects-of-standard-definition-768x608.png 768w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/diagram-showing-the-effects-of-standard-definition-1536x1216.png 1536w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/diagram-showing-the-effects-of-standard-definition-2048x1621.png 2048w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n\n\n\n<p>But there is a solution\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating&nbsp;images for both low&nbsp;and high density&nbsp;screens<\/h2>\n\n\n\n<p>If you want your company or brand logo to look its best on both low and high density screens, use an image that is <strong>double&nbsp;<\/strong>the pixel resolution required on a standard low density&nbsp;display, then set the dimensions to<strong>&nbsp;50%<\/strong>. This way it will look its best on both low density desktop screens, as well as modern high density&nbsp;screens like&nbsp;smartphones and tablets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Using high density&nbsp;logos in Snap XMP<\/h2>\n\n\n\n<p>For this&nbsp;worksheet, our example survey logo on a standard definition screen is a 300px wide image, but we want it to look sharp&nbsp;on high density&nbsp;devices.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>First, obtain or create a 600px wide version of the normal 300px logo. Your graphics or branding department may need to help out.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>Using <strong>Insert \u203a Image<\/strong>, choose the 600px&nbsp;logo to insert into the survey.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"415\" height=\"429\" src=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/HiDef1a.png\" alt=\"\" class=\"wp-image-12032\" srcset=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/HiDef1a.png 415w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/HiDef1a-290x300.png 290w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li>Using the <strong>Zoom<\/strong> input, change the value to <strong>50%<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"421\" height=\"429\" src=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/HiDef2a.png\" alt=\"\" class=\"wp-image-12033\" srcset=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/HiDef2a.png 421w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/HiDef2a-294x300.png 294w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li>Click <strong>OK&nbsp;<\/strong>to insert the image.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"386\" src=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/HiDef3a.png\" alt=\"\" class=\"wp-image-12034\" srcset=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/HiDef3a.png 838w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/HiDef3a-300x138.png 300w, https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/HiDef3a-768x354.png 768w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/><\/figure>\n\n\n\n<p><strong><em>Note:<\/em><\/strong> The logo may look a little blocky at this point. Don\u2019t worry, that\u2019s just how Snap XMP Desktop previews scaled images to prevent slowing down your computer.<\/p>\n\n\n\n<p>Publish your survey to test on various device screens. It should look good on low density screens and sharp on high density devices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dos and Don\u2019ts<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Do<\/strong> create high-resolution logos and graphics from original artwork files. Your branding, graphic design or marketing department may need to help out.<\/li>\n\n\n\n<li><strong>Do<\/strong> consider the maximum width of your logo or graphic on the smallest devices. We recommend high definition logos being no larger than 600 pixels wide.<\/li>\n\n\n\n<li><strong>Don\u2019t<\/strong> use this method with photos as this could cause surveys to load slowly on poorer internet and data connections. Only create high definition&nbsp;logos, icons or diagrams.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is a high density screen? Over the past few years, computer, smartphone and now TV screens have more than doubled in pixel resolution. This means the individual pixels that make up the screen have become so tiny they are virtually imperceptible to the human eye at a typical viewing distance. Apple first named these [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"epkb_post_type_1_category":[84],"epkb_post_type_1_tag":[],"class_list":["post-12025","epkb_post_type_1","type-epkb_post_type_1","status-publish","hentry","epkb_post_type_1_category-how-to-tutorials-snap-desktop-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using logos for Retina and high density devices | SnapSurveys<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/snapxmp\/using-logos-for-retina-and-high-density-devices\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using logos for Retina and high density devices | SnapSurveys\" \/>\n<meta property=\"og:description\" content=\"What is a high density screen? Over the past few years, computer, smartphone and now TV screens have more than doubled in pixel resolution. This means the individual pixels that make up the screen have become so tiny they are virtually imperceptible to the human eye at a typical viewing distance. Apple first named these [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/snapxmp\/using-logos-for-retina-and-high-density-devices\/\" \/>\n<meta property=\"og:site_name\" content=\"SnapSurveys\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/snapsurveys\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-18T08:46:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snapsurveys.com\/support-snapxmp\/wp-content\/uploads\/2024\/06\/diagram-showing-higher-pixel-density-on-modern-dev.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@snapsurveys\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" 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