Adding images to a questionnaire make it more engaging, helping to increase the responses. You can add an image to any question text, such as a question answer.

Snap Surveys provides a range of images for surveys that you can download and use. These survey images include icons, rating scales and backgrounds.

Adding an image

1. Place the cursor where you want to insert the image.
2. Click the Insert an Image button on the Format toolbar. This opens the Image Browser dialog.

3. Click the Choose an image button to select an image.

4. The Select an image to insert dialog shows the available images. If this does not show your image, click the Choose file button to find and select the image.
5. Select the image you want to insert and click OK. This takes you back to the Image Browser.
6. Depending on the image selected, you can change the color using the Pick Color option.
7. Depending on the web browser, you can resize the image using the Resize % option.
8. Each image can be provided with a description in the Alt/Title text, which becomes the tool tip. The respondent see the alternative text when they are unable to see the image. Voice readers active on the browser will also read the text description.

9. Click OK to save the changes. This inserts the selected image at the cursor location.

Repeat this for all answer choices in a question and increasing the number of columns to the number of choices produces a question with images shown across the page.

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Adding links to a questionnaire can let you include information kept elsewhere on the internet, such as terms and conditions or privacy policies. The respondents will always see the latest version of these documents.

You can also include a link to an email address, such as a sales request.

Adding a link

1. Place the cursor where you want to insert the link.
2. Click Link on the Format toolbar. This opens the Link dialog.

3. In Display Text, enter the text that you want the respondent to see.
4. In Protocol, choose from
   • http:// to open a web page given by the URL text.
   • https:// to open a secure web page (recommended) given by the URL text.
   • mailto: to send an email to the email address entered in the URL text.
5. In URL, enter the web page address or the email address, depending on the selected protocol.

6. Click OK to save the changes. This adds the link at the cursor location with the display text.

If you wish to remove the link, click Unlink on the Format toolbar. This keeps the display text.

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There are many uses for dynamic text:

• change the question text based on the responses to previous questions
• change the answer codes based on the responses to previous questions
• customize instructions based on the responses to previous questions
• insert system settings (paradata) including case number and interview date and time information

Inserting a previous response into the text

1. Position the cursor in the text at the location where you require the variable field.
2. Click Insert Variable Field from the toolbar. This displays the Snap Variable dialog.

3. Complete the fields to define the variable field:
   • The Variable list contains all the variables and paradata for the questionnaire. Select the variable that you want to use.
   • In Aspect, select the type of text to insert. There are three aspects to choose from: Reply inserts the question response; Name inserts the question number and Inline Question inserts an inline question.
   • In Text Transformation, choose the case used to display the text: Normal, UPPER CASE, lower case, Sentence case, Title Case.

4. Click OK. This displays the variable field inside brackets, for example, {Q2}. This is a placeholder that is replaced by the variable field when a respondent is answering the questionnaire.

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